Track leads
Case Study
Robust SAAS solution designed to empower businesses with detailed insights into their lead generation and financial performance
CLIENT
UTM
SERVICE
Web Development
YEAR
2024
Track leads
Case Study
Robust SAAS solution designed to empower businesses with detailed insights into their lead generation and financial performance
CLIENT
UTM
SERVICE
Web Development
YEAR
2024
About the project
About the project
About the project
By integrating directly with Meta, the application retrieves up-to-date lead information and combines it with a flexible cost management system. Trackleads performs complex revenue attribution and computes key metrics such as cashflow, ROAS, and cost per lead, ensuring that businesses have a clear picture of their marketing efficiency.
By integrating directly with Meta, the application retrieves up-to-date lead information and combines it with a flexible cost management system. Trackleads performs complex revenue attribution and computes key metrics such as cashflow, ROAS, and cost per lead, ensuring that businesses have a clear picture of their marketing efficiency.
Challenges
Data Complexity: Managing diverse financial data and lead details while ensuring accurate revenue attribution,Cost Flexibility: Enabling dynamic scheduling for cost inputs, which traditional systems struggled to accommodate,Real-Time Analysis: Providing up-to-date insights by integrating seamlessly with Meta’s lead data,Security: Ensuring a secure environment with SAAS architecture, including robust two-factor authentication.
Data Complexity: Managing diverse financial data and lead details while ensuring accurate revenue attribution,Cost Flexibility: Enabling dynamic scheduling for cost inputs, which traditional systems struggled to accommodate,Real-Time Analysis: Providing up-to-date insights by integrating seamlessly with Meta’s lead data,Security: Ensuring a secure environment with SAAS architecture, including robust two-factor authentication.
Approach
Approach
Approach
Dynamic Cost Management: We built a flexible system that allows for scheduled cost entries, making it easy to adjust financial inputs as needed.Meta Integration: By connecting directly to Meta’s API, Trackleads automatically imports lead details, ensuring data accuracy and real-time updates,Advanced Analytics: Our solution incorporates complex algorithms to perform revenue attribution, calculating essential metrics like cashflow, ROAS, and cost per lead with precision,Lead Status Tracking: The application actively monitors and updates the status of each lead, offering a clear view of lead progression and conversion,Enhanced Security: Leveraging a SAAS architecture with 2FA authentication, Trackleads ensures that user data is safeguarded against unauthorized access.
Dynamic Cost Management: We built a flexible system that allows for scheduled cost entries, making it easy to adjust financial inputs as needed.Meta Integration: By connecting directly to Meta’s API, Trackleads automatically imports lead details, ensuring data accuracy and real-time updates,Advanced Analytics: Our solution incorporates complex algorithms to perform revenue attribution, calculating essential metrics like cashflow, ROAS, and cost per lead with precision,Lead Status Tracking: The application actively monitors and updates the status of each lead, offering a clear view of lead progression and conversion,Enhanced Security: Leveraging a SAAS architecture with 2FA authentication, Trackleads ensures that user data is safeguarded against unauthorized access.
Key Features
Key Features
Key Features
Flexible Cost Scheduling: Easily add and adjust costs based on your unique budget cycles,Real-Time Data Integration: Direct connection with Meta to automatically update lead information,Comprehensive Financial Analysis: Detailed calculations for revenue attribution, including cashflow, ROAS, and cost per lead metrics,Effective Lead Management: Maintain accurate lead statuses to optimize conversion strategies,Secure Access: Advanced two-factor authentication to protect sensitive business data.
Flexible Cost Scheduling: Easily add and adjust costs based on your unique budget cycles,Real-Time Data Integration: Direct connection with Meta to automatically update lead information,Comprehensive Financial Analysis: Detailed calculations for revenue attribution, including cashflow, ROAS, and cost per lead metrics,Effective Lead Management: Maintain accurate lead statuses to optimize conversion strategies,Secure Access: Advanced two-factor authentication to protect sensitive business data.
Developing the web application
For building the web application, we used Ruby on Rails with PostgreSQL. For playing video, we use HTML5, and for video encoding, we use Zencoder.
Developing the web application
For building the web application, we used Ruby on Rails with PostgreSQL. For playing video, we use HTML5, and for video encoding, we use Zencoder.
Developing the web application
For building the web application, we used Ruby on Rails with PostgreSQL. For playing video, we use HTML5, and for video encoding, we use Zencoder.
Result & Impacts
Data Complexity: Managing diverse financial data and lead details while ensuring accurate revenue attribution,Cost Flexibility: Enabling dynamic scheduling for cost inputs, which traditional systems struggled to accommodate,Real-Time Analysis: Providing up-to-date insights by integrating seamlessly with Meta’s lead data,Security: Ensuring a secure environment with SAAS architecture, including robust two-factor authentication.
Data Complexity: Managing diverse financial data and lead details while ensuring accurate revenue attribution,Cost Flexibility: Enabling dynamic scheduling for cost inputs, which traditional systems struggled to accommodate,Real-Time Analysis: Providing up-to-date insights by integrating seamlessly with Meta’s lead data,Security: Ensuring a secure environment with SAAS architecture, including robust two-factor authentication.
Technology Stack
Technology Stack
Technology Stack
Bubble.io
Sahil Lavingia
CEO
GumroaD
"BigBinary has been a huge asset for Gumroad. They've helped us ship features we wouldn't have been able to otherwise. If you’re looking for a ruby/rails-focused dev shop, they have my full endorsement!"