We build the systems established businesses actually run on.
Not MVPs. Not experiments. The critical infrastructure your team depends on every day.
Your Bubble app has potential. The foundation just needs work.
The symptoms are usually the same: pages loading slowly, workflows breaking after routine changes, security warnings that haven't been addressed, and a data structure that made sense at 100 users but buckles at 10,000. The Bubble app works — but barely, and not in a way that can support what comes next.
GoldenAxe steps in, stabilizes what's there, and brings the architecture back to a place where your product can evolve again. No panic. No starting from scratch. Just a methodical process — starting with the Mine stage of the Forge Method — to understand what you have, identify what's creating fragility, and fix it properly.
- Technical audit of the existing Bubble architecture.
- Performance profiling to pinpoint what's actually slow — not what looks slow.
- Security review to close vulnerabilities.
- Architecture cleanup to reduce complexity and eliminate cascading breakage.
- Full documentation of the system as it stands — and as it gets rebuilt.
Your product is generating revenue but the codebase is holding it back. Updates take too long, performance is unpredictable, and confidence in the system underneath has eroded. You need someone who can come in, diagnose the technical reality, and make it solid again.
Replace spreadsheets and scattered workflows with systems that actually work.
Every growing business hits a point where the spreadsheets, shared docs, and manual processes that got them this far start holding them back. Information lives in too many places. Workflows depend on one person knowing what to do. Reporting takes hours of manual assembly.
GoldenAxe builds custom internal tools that give your team clarity, control, and a single source of truth. Not generic off-the-shelf software with features you'll never use — purpose-built systems designed around how your business actually operates, following the Forge Method from discovery through launch.
- Operations dashboards that surface the numbers your team needs to make decisions.
- Admin panels that centralise control over your product and processes.
- Reporting tools that pull data automatically instead of requiring someone to build a spreadsheet every Friday.
- Workflow management systems that standardise how your team handles recurring processes.
- Team portals that give everyone access to the information they need — and nothing they don't.
You're running critical business processes on spreadsheets and you know it's not sustainable. Your team spends too much time on manual work that should be automated. You need internal infrastructure that matches the maturity of your business.
Billing infrastructure that complex businesses need — built properly.
Billing is deceptively complex. What starts as a simple Stripe integration quickly grows into subscription management, automated invoicing, trial logic, payment failure handling, usage-based pricing, and the dozens of edge cases that off-the-shelf tools weren't designed for.
GoldenAxe builds the billing infrastructure that complex businesses actually need — integrated deeply into your Bubble application, handling the real-world scenarios your business encounters, and reliable enough that you stop thinking about it.
- Stripe integration tailored to your business model.
- Automated invoicing that handles your actual billing logic — not a simplified version of it.
- Subscription and trial management with the flexibility your pricing requires.
- Payment failure handling and dunning flows that recover revenue automatically.
- Revenue dashboards that give you real-time visibility into what's coming in and where it's going.
Your billing setup is held together with duct tape and you're losing money because of it. Maybe it's manual invoicing that takes hours each month. Maybe it's a Stripe integration that doesn't handle your pricing model properly. Maybe it's the nagging suspicion that failed payments are falling through the cracks. You need billing infrastructure that works as well as the rest of your business should.
Your tools don't talk to each other. We fix that.
Most businesses run on a collection of tools that were never designed to work together. Your CRM doesn't sync with your app. Your accounting system requires manual data entry. Information gets duplicated, lost, or stuck in one platform when it's needed in another.
GoldenAxe connects your systems so information flows reliably across the business — eliminating duplicate work, reducing manual handling, and giving your team confidence that the data they're looking at is accurate and current.
- CRM-to-app integrations that keep customer data synchronised automatically.
- Accounting system connections that eliminate manual reconciliation.
- Third-party API integrations for the platforms your business depends on.
- Webhook management for real-time data flows between systems.
- Data synchronisation logic that handles conflicts, retries, and edge cases — the things that break when integrations are built quickly.
You have three people doing data entry because your systems don't sync. Or you're exporting CSVs from one tool and importing them into another. Or you've tried connecting your systems before and the integration broke the first time something unexpected happened. You need connections that are built properly and maintained over time.
AI where it actually saves you time.
There's no shortage of AI hype. Everyone's talking about what's possible. Fewer people are talking about what's practical — the specific, measurable ways AI can improve how your business operates right now.
GoldenAxe layers practical AI into your existing Bubble applications. Not standalone experiments. Not chatbots bolted on for show. Real operational improvements — like automating invoice categorization that used to take hours of manual sorting, or adding intelligent search so your team finds what they need in seconds instead of digging through records.
- Automated data processing — categorization, extraction, and routing that your team currently does by hand.
- Intelligent search built into your existing applications, not a separate tool.
- Automated classification and routing that removes repetitive decisions from your team's plate.
- LLM integrations for internal tools — summarization, analysis, and content generation woven into the workflows your team already uses.
- Claude-powered automation that connects your business data to AI capabilities without requiring your team to learn new platforms.
You don't want an AI product — you want your existing product to be smarter. You've seen the hype and you need someone who'll implement AI where it actually matters for your operations: reducing manual work, surfacing insights faster, and giving your team tools that save measurable time every day.
Most clients need more than one of these.
These services don't exist in isolation. A product rescue often reveals the need for better internal tooling. Internal tools usually require API integrations to work properly. Billing systems need to talk to the rest of your stack. AI enhancements are most valuable when they're woven into systems that are already well-built.
That's why GoldenAxe works on retainer — not by the project. Your needs evolve as your business does, and the relationship is flexible enough to follow. One month it might be stabilizing your billing system. The next, it might be building a dashboard that gives your ops team visibility they've never had.
Everything connects through one team that knows your business, your systems, and your goals. No context lost between projects. No re-onboarding. Just compounding knowledge that makes every engagement better than the last.
Every engagement starts with a conversation about what you're trying to achieve.
Tell us where you are and what you're dealing with. If GoldenAxe can help, you'll hear how. If not, you'll hear that too — with a recommendation for where to look next.