Aluvii's Bubble application had outgrown the capabilities of their existing developer. But the bigger problem wasn't the app itself — it was the business infrastructure built on top of it. Billing was unreliable. Invoicing was entirely manual, eating hours every month. Key business systems were disconnected from each other, creating duplicate work and constant friction for the team.
The technology wasn't keeping pace with the business — and it was costing real time and real money.
The first priority was stabilizing the application — optimizing performance, cleaning up the areas causing the most problems, and getting the product to a place where it could be built on rather than worked around.
Then the focus shifted to what mattered most to the business: billing infrastructure. GoldenAxe integrated the application with Stripe's billing system and built an automated invoicing workflow matched to Aluvii's actual business logic — not a simplified version of it. Subscription management, payment processing, and revenue tracking went from manual processes to automated systems. The pieces that had been operating in isolation were connected into a single, reliable financial backbone.
Once the core systems were solid, the engagement transitioned into ongoing maintenance — continuously improving, monitoring, and evolving the product as the business grew.
Over 12 months of reliable operation. Manual invoicing hours eliminated. Billing, payments, and revenue tracking fully automated. The team focuses on the business instead of firefighting technical problems.
What started as a rescue expanded into billing infrastructure, then into ongoing maintenance. Three services, one relationship, one team that knows the business inside and out.